Who is behind Arch

Thoughtful Design

  • Distinctive, world-class design that reflects the very best of Hollywood
  • Slender profiles enhance scenic views of Hollywood Hills and cityscape
  • Open architectural “cutouts” provide view corridors between the buildings to the landscaped courtyard and nearby hillsides
  • Emphasized walkability by connecting to the street, with entrances oriented towards the public sidewalk
  • Inviting urban streetscape with parking discreetly hidden out of sight

Enhancing the Community

  • 9,300 square foot public plaza, with decorative art benches, creative lighting, updated paving materials, café-style seating and inviting landscaping, will revitalize and energize the northwest corner of Hollywood Boulevard and La Brea Avenue
  • Large public plaza creates increased pedestrian activity and serves as a new meeting place in Hollywood
  • 10,000 square feet of neighborhood-oriented retail and restaurant space
  • Majestic palm trees, coupled with drought-tolerant landscaping, will provide a vibrant streetscape that evokes Hollywood's Golden Era

Green Living

  • Achieve at a minimum U.S. Green Building Council LEED Silver certification for environmental sustainability
  • Embraces the principals of New Urbanism by providing a livable, walkable, and sustainable community
  • Green roofs and rooftop gardens beautify the building, reduce the urban heat island effect, enhance building-wide energy efficiency, filter stormwater and improve air quality
  • State-of-the-art water saving measures, including native drought-tolerant landscaping, rainwater collection and irrigation systems and the latest high-efficiency plumbing fixtures
  • Innovative energy-saving technologies to reduce electrical use

Transit Convenient

  • Adjacent to several bus lines and a short walk to the Hollywood / Highland Metro Red Line station
  • The location has a Walk Score® of 95 - a “Walker’s Paradise”
  • On-site retail will be conveniently located to serve the local community
  • Parking in excess of Code requirements to ensure no spillover parking impacts on adjacent streets
  • On-site bicycle parking and storage spaces for residents, visitors and employees
  • Transportation demand management measures will reduce traffic generation and encourage the use of other transport options such as mass transit, cycling and walking

Investing in Hollywood

  • Will create a total of over 1,300 construction-related jobs and over 200 permanent full-time jobs
  • Will generate over $2 million in new annual tax revenue to the City of Los Angeles, over $240 million in construction-related economic output and over $27 million in ongoing annual economic output
  • Significant investment in the community through contributions to the future Hollywood Transportation Management Organization and parks, public art, local school and library fees